We complete a 100+-point SEO checklist to identify all opportunities and shortcomings that contribute to your website’s performance in search. Whether we’re writing unique meta descriptions to increase click-through rates to your website or auditing pages for spammy links, our detailed search optimisation process yields a positive user experience the moment you submit a search engine query.
We begin our keyword research process by identifying top keywords in your industry derived from our discovery meeting, competitor websites, and keyword tools. We then research the competitive landscape using selected keywords to identify the types of content ranking on search result pages.
Using your newly discovered keyword sets we’ll optimize specific on-page elements and meta data, which are important factors that help search engines understand the topic of your web pages. This can include writing unique alt, title, and description tags as well as adding schema markup. We also optimise your content through strategic internal linking and keyword placement.
Local business listings such as Google+ Business and Bing Local are crucial in generating local leads for small to medium businesses. They also rank extremely well when set up correctly. We fully optimize your local listings and provide actionable strategies to increase positive reviews as well as improve your online reputation and local engagement.
We’ll set up advanced conversion tracking on your website to measure the success of your sales funnel. We analyse goals and metrics on a weekly, monthly, and quarterly basis to identify new opportunities and to be certain we are meeting your expectations.
